Retail Florists Alliance was founded by Robin Heller of Flowers by David and Bonnie Bank Rosenberg of Superior Florist, whose friendship developed as charter members and then board members of Real Local Florists. We learned from that experience the value of talking to other florists and we were determined to provide more opportunities for those conversations. So we created  RFA as a means to organize small gatherings - brunches, dinners, meeting for drinks - ways for florists to get together, and to assist real retail florists with news and information to help their business grow and thrive.